When we acquired that book Jonathan Karp down here, and ask if there was anything we could do for the ebook specifically and we brainstorm and some ideas and talked about when the right time to act on those ideas might be but we were thinking of that as a Digital Product from the very beginning. My role is National Media in partnership with the communications team. What is an effective Media Campaign . Where do you go . Depends on what the book is and it depends on what the potential for the book is. There is what i think the best topdown campaigns which are campaigns like Hillary Clintons which begin with National Media and breakout from there. A few big hits generate a number of things that create themselves. My role with the clinton title has been to work on the marketing side of that which involved a website for the book dedicated to the book, Facebook Page, production of promotional videos, the release of content on the web. At my role up to now has been the Digital Marketing role
Common sense solutions for a stronger america. No cursing, chewing gum or walking out. And im happy to sign my book at the end, in case i ever amount to anything, you can sell it on ebay for twice the price. Testing, testing. Good. We ask that you use the microphone located to your right at the front of the auditorium. If you want to watch this program again, our coverage will air at 11 00 central time on saturday and sunday, tonight and tomorrow. Keep the spirit of what fest going all year with a subscription to the journal, the premium book session. We are introducing a new digital bookstore through our could be in books apps. Take one of the promo cards you were handed out and provide information about the apps and access to special book deals. Bothell we begin todays program silence your cellphones and turn your cameras flash but feel free to take photos and posted twitter, instagram and facebook with the hash tag printers row. With that being said please welcome cal thomas 11, the
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