Is the master manipulator a master marketer too? As the Fyre Festival founder seeks redemption with a supposedly sold-out reboot, The Drum's editor-in-chief, Gordon Young, wonders if it’s all just hype once again.
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Once a Schaumburg and Notre Dame football player, John Cerasani used his football background and entrepreneurial spirit to build an early "retirement" as a venture capitalist.
In a parallel universe, Billy McFarland is hailed as an influencer marketing genius for pulling off the party of the millennial era. In the real world, the architect of the disastrous Fyre Festival is a figure of ignominy after spending nearly four years in prison for defrauding investors to the tune of $27.4m. Undeterred, he tells us he’s returning to right his wrongs. You be the judge.
Disgraced Fyre Fest founder Billy McFarland says he has secured funding to stage to a 2.0 version of the festival, as well as a companion Broadway musical: https://t.co/7tjVbzbxMo pic.twitter.com/YDOmNulxoz CONSEQUENCE (@consequence) May 17, 2023 Disgraced Fyre Fest founder and…