Diageo plans sustainable glass bottle production 9th April, 2021 by Nicola Carruthers
Johnnie Walker owner Diageo participated in a pilot project that reduced the carbon footprint of a glass whisky bottle by up to 90%.
Diageo used Black & White whisky bottles for the pilot project
Diageo partnered with glass manufacturer Encirc and research and technology body Glass Futures on the project, which used the firm’s Black & White Scotch brand as the test subject.
The project saw the use of a waste-based powered furnace to cut the carbon footprint of a glass bottle by up to 90%.
The pilot produced 173,000 Black & White bottles using 100% recycled glass – making the batch the most environmentally-friendly ever made for a Scotch brand.
Distiller Diageo has said it has collaborated in a successful pilot project to pioneer the lowest carbon footprint glass bottles ever produced for a Scotch whisky brand . The collaboration with glass manufacturer Encirc and leading industry research and technology body Glass Futures, used waste-based biofuel-powered furnaces to reduce the carbon footprint of the bottle-making process by up to 90% For the purposes of the trial Diageo used its Black & White Scotch whisky brand – famous for its label featuring a West Highland terrier and a Scotty dog, and which is a popular and growing whisky in key global export markets. The trial produced 173,000 Black & White bottles, also using 100% recycled glass, making the batch the most environmentally-friendly ever produced for a Scotch whisky brand .