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Lifestyles targets Gen Z in steamy first campaign from Spark Green + Yoke
July 2, 2021 10:53
Condom and sexual health brand Lifestyles has released a new campaign via creative agency Spark Green + Yoke, with the new brand platform ‘Great Expectations’.
The 60-second spot sees a montage of three couples participating in foreplay in bed, in a car, and in a bathroom, before reaching for Lifestyles lube and condoms. The spot ends with the line: “Anticipation is the best part”.
To create the campaign, the brand researched Gen Z’s attitudes towards sex, gender, and relationships.
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Nicole Hillier, senior director sales and marketing APAC for Lifestyles Healthcare, said: “Lifestyles Healthcare is the world’s longest-operating condom business, being the champions of safe sex for over 110 years. And as Australia’s number one sexual wellness brand, it was important to work with an agency that aligned with our future vision for the brand. We’ve done the stra