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Birkenstock goes public: how an ugly orthopaedic shoe company created a brand worth billions

Earlier this week, LVMH-backed Birkenstock set its IPO price at $46 per share. The stock fell 12.6 percent on NYSE debut, to USD 40.20, still valuing the 249-year-old company at USD 7.5 billion.

Birkenstock s Journey, From German Village To Barbie Blockbuster

Birkenstock s Journey, From German Village To Barbie Blockbuster
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