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Manufacturing Competition: Turning Up The Heat
inRiver report finds 99% of US manufacturing businesses feel pressure to get products to market faster than ever before, 94% globally are using automation and AI to tailor product info.
May 4th, 2021
Speed To Market: The Manufacturing Competition Race To Be First The report “Driving digital commerce in manufacturing,” based on a survey of 200 marketing decision makers in manufacturing businesses across the US, UK, and Germany, finds that almost 9 in 10 (87%) of respondents are now facing more competition compared to a year ago. In fact, 22% of those are facing significantly more competition.
According to the report:
The pressure to stay ahead is affecting the majority of businesses in the industry; 88% agreeing they have changed their business model to compete in current market conditions.