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Cannes Lions: Comcast One, Freewheel in Multi-Market Ad Campaign Deal – The Hollywood Reporter

At Cannes Lions 2023, NBCUniversal's One Platform and Comcast's Freewheel teamed to allow marketers to easily buy multi-market advertising campaigns.

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NBCUniversal expands One Platform s capabilities

NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time. In partnership with FreeWheel, marketers now have access to global-to-local content from over 190 countries…

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NBCUniversal expands One Platform with FreeWheel

NBCUniversal expands One Platform with FreeWheel
advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.

Johan boserupKrishan bhatiaJames rookeOmnicom media groupTalpa networkOne platformBell mediaSeven west mediaSky mediaTokyo broadcasting systemOmnicom mediaChief business officerComcast advertising

NBCU Expands One Platform s Reach To 190+ Countries

NBCU Expands One Platform s Reach To 190+ Countries
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

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NBCU Expands One Platform s Global Capabilities With Worldwide Publisher Partnerships

NBCU Expands One Platform s Global Capabilities With Worldwide Publisher Partnerships
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

James rookeJohan boserupKrishan bhatiaOmnicom media groupTalpa networkOne platformBell mediaSeven west mediaSky mediaTokyo broadcasting systemOmnicom mediaComcast advertising