The hashtags and social media campaigns are not just a call for boycotting the brand but are also a reflection of a broader discontent with how multinational corporations have chosen the side of the oppressor.
Merav Michaeli may think she is the polar opposite of fascist Itamar Ben Gvir but he has a simple message for her Labor Party base — I’m like you, we all want Jewish supremacy.
There have been calls to boycott Zara after Zara Israel franchise chairman Joey Schwebel hosted a campaign meeting for MK Itamar Ben-Gvir, chairman of the far-right Otzma Yehudi party.