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Xaxis inks deal with proptech platform Really Singapore

Xaxis inks deal with proptech platform Really Singapore Details 21 April 2021 GroupM’s programmatic arm, Xaxis, has tied up with proptech platform Really Singapore to give GroupM’s full suite of agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX access to Really Singapore’s audience advertising network. With this collaboration, Xaxis said it will significantly extend its programmatic DOOH (digital-out-of-home) network in Singapore, particularly among the prized audience segment of affluent consumers. Really Singapore s premium audience advertising network features “eScreens,” a network of digital notice boards installed in high-traffic locations across a growing number of condominiums throughout Singapore. As work-from-home protocols become the new normal for many Singapore residents, Really’s eScreens aims to present advertisers with new opportunities to engage the island’s high-income working professionals. A

Josh quekAsia pacificJoerg zeugnerDavin wangFelicia poonSingapore press holdingReally singaporeGroupm singaporeXaxis singaporeGeoff tanReally singaporeஆசியா பெஸிஃபிக்டேவின் வாங்சிங்கப்பூர் ப்ரெஸ் வைத்திருத்தல்ரியலீ சிங்கப்பூர்ஜியோஃப் பழுப்பு

Xaxis and Really Singapore Team Up in DOOH Push

GroupM projects that the DOOH market in Asia-Pacific will grow by 11.8% over the next three years. Joerg Zeugner, CEO, Really Singapore Xaxis, GroupM’s programmatic arm, announced a strategic partnership with Asian PropTech platform, Really Singapore. The partnership will give GroupM’s full suite of agencies access to Really’s Premium Audience Advertising Network through Xaxis. Xaxis will significantly extend its programmatic DOOH network in Singapore. Really’s “eScreens,” a network of digital notice boards are installed in high-traffic locations across a growing number of condominiums throughout Singapore. For brand owners and advertisers, the screens intend to give access to a captive and recurring audience, with their content appearing alongside important updates, local news, and affairs of the estate.

Josh quekJoerg zeugnerFelicia poonPremium audience advertising networkAsian proptechManaging directorநிர்வகித்தல் இயக்குனர்

Property SMEs can get instant collateral-free loans under proptech, Validus tie-up

Property SMEs can get instant collateral-free loans under proptech, Validus tie-up
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