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Best of Bootstrapping: Scaled with Angel Money in Canada

If you haven't already, please study our Bootstrapping Course and Investor Introductions page. When we spoke in 2015, Joel Lessem was scaling a profitable company in Toronto called Firmex, and had only spent $4 million in angel money to get to almost $10 million in revenue. Datasite acquired Firmex in 2021. Sramana Mitra: Let's start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background? Joel Lessem: I was born in Israel but raised in Toronto from the age of three. I grew up in Toronto. Sramana Mitra: Where did you do your schooling? Joel Lessem: I did a pair of history degrees at McGill and a Master's degree. I was actually in the Ph.D. program for History and Metaphysics. Sramana Mitra: What did you do after your Ph.D.? Joel Lessem: I got a job selling ladies' underwear. Sramana Mitra: Why did you do that? Joel Lessem: I needed to pay the rent. I needed a

Firmex Wins Gold Stevie® Award for Customer Service Department of the Year

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