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Movember s MAYEIGHT campaign via Gen C gives blokes the tools to reconnect

May 5 2021, 9:47 am | BY Ricki Green | No Comments This MAYEIGHT, leading men’s health organisation Movember has enlisted content studio Gen C and a crew of creatives to celebrate the power of reconnection.   Built off the insight that one in five Aussies (22%) has not arranged to catch up with a close mate in six months or more, the charity’s sixth annual ‘date to catch up with a mate’ urges blokes to reach out and reconnect with a mate on Saturday May 8, in an effort to tackle social isolation and loneliness. People who are socially isolated or lonely are at greater risk of mental health issues including anxiety, depression and even suicide. In Australia, three out of every four suicides are men.

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