The Presidential Advisor on Media and Strategic Communications, Florence Oboshie Sai-Cofie, has challenged stakeholders in the advertising space to invest more in their brands in order to remain relevant in a rapidly changing world.
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Billboards and outdoor advertisements are an essential part of branding and marketing for businesses and a major source of revenue for the nation, especially advertisers and city authorities.
In recent times, however, billboards in the national capital, Accra, have become a clutter along the roads, posing a threat to road safety.
The Daily Graphic has observed that many of those billboards have become dilapidated and the way they are cluttered along the streets poses a threat to pedestrians and drivers alike.
What is worse, some ceremonial routes have not been spared this menace, a development which has also affected the beautification of the city.