What is the value of augmented reality in the world of marketing? For Joe Zeff, president of Joe Zeff Design in Pittsburgh, it’s to help his customers tell better stories. Heidi Tolliver-Walker looks at some of Zeff’s recent AR projects.
What is the value of augmented reality in the world of marketing? For Joe Zeff, president of Joe Zeff Design in Pittsburgh, it’s to help his customers tell.
Summary of the second half of WhatTheyThink’s August 24 webinar “Interactive Print: What’s Working in the Real World (2022),” moderated by Heidi Tolliver-Walker and featuring presenters Joanne Gore of Gore Communications and Joe Zeff of Joe Zeff Design. Part 2 of the wrap-up focuses on Zeff’s presentation on his use of augmented reality in his Pittsburgh-based graphic design business.
Summary of the first half of WTT’s August 24 webinar “Interactive Print: What’s Working in the Real World (2022),” moderated by Heidi Tolliver-Walker and featuring presenters Joanne Gore of Gore Communications and Joe Zeff of Joe Zeff Design. This article focuses on Gore’s presentation looking at the evolution of QR Codes from misused novelties to truly useful marketing tools and how to use them successfully.