all around berlin you know it s a little bit kitschy it s a little bit of money but it s all part of the last seventy two hours before the. before the poll tomorrow i want to talk with you about a particular social media campaign that s going on targeting women what s behind this well that s right and i didn t know this until this week but apparently in every election in germany since nine hundred fifty three more men have gone to the polls than women and that s a bit surprising because there are about two million more women in germany than there are men so there s a new campaign that is hoping to change old os it s called joe woman the as opposed to germany it was launched by twenty three german magazines with a combined readership of more than twenty million each magazine has content specifically targeted to day rate is it s a mix of celebrities fashion and activism to try and get more women out to the polls the editor in chief of germany s glamour magazine has told us why she s good