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The Lehigh Valley s candy man who helped make marshmallow Peeps a household treat dies at 98 – The Morning Call

Lehigh Valley business icon, Just Born candymaker Ira 'Bob' Born, has died.

United statesDavid shafferSam bornJoe truseLehigh universityNational retail federationMassachusetts institute of technologyUniversity of arizonaRodda candy coJust bornBob bornIrv shafferMassachusetts institute

In Bethlehem, a day for Bob Born, the father of Peeps

Bethlehem is proclaiming Feb. 15 as Bob Born Day, honoring the man known as the father of Peeps at Just Born.

Peter maierMatt pyeDavid shafferRobert donchezSam bornJoe truseLehigh universityRodda candy coJust bornRodda candyBob bornMayor robert donchezBorn dayHot tamalesJust born chairman david shafferPeter cottontail

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