I made this: Dave Dye on expressing his love for advertising s dinosaurs
Stuff from the Loft blog and podcast looks back at the pre-digital, glory days of advertising
by Dave Dye
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The commercial was created by Donny Deutsch Advertising Inc. to promote Volkswagen s Passat.
5. Old Spice: The Man Your Man Could Smell Like (2010)
The ad was created by ad agency Wieden+Kennedy and featured actor Isaiah Mustafa. It was directed by Tom Kuntz and in July 2010 it won a Primetime Emmy Award for Outstanding Commercial.
4. Snickers: Betty White (2010)
The ad ended up generating over 90 days of media coverage worth $28.6 million for the brand.
3. Amazon: Alexa (2018)
Alexa lost her voice and the company enlisted the help of a number of superstars including Gordon Ramsay, Cardi B, Rebel Wilson, and Sir Anthony Hopkins.
Wendy s International via Amazon
Like most major fast food chains, Wendy’s has long relied on innovative advertising to remain competitive with burger behemoth McDonald’s. Before their snarky, irreverent Twitter feed, there was Dave Thomas, the founder of the company, who appeared in ad spots offering unrehearsed sincerity about the quality of his food.
Before Thomas, there was 83-year-old Clara Peller, a manicurist from Chicago, Illinois, who used three words to ignite a pop culture phenomenon: Where’s the beef? The query would lead to a 32 percent sales increase for the chain. It would end in a controversy involving strained business relations and spaghetti sauce.