Whisps Snacks is fulfilling the US consumers demand for all things cheesy, upcycled snacks producer RIND is again pushing boundaries with a tropical launch in winter, and Doves Farm is hoping to propel the home baking trend with new Seeded Bread Flours.
CEO Secrets: Four-day weeks are good for business
Published
media captionJoe Munns: We get more done this way At Bakedin we work four-day weeks because it makes our staff more motivated, says CEO and founder Joe Munns. It also gives us a really powerful recruitment and retention tool for the business.
Bakedin, which is based in Basingstoke in Hampshire, makes home baking kits and cake mixes. It saw sales soar thanks to the baking craze during the Covid lockdowns.
Joe has put his 40 workers on a four-day week since he started the firm in 2013. He was working for the computer giant IBM at the time and running the company as a weekend pursuit.