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Georgia Solar Company Bets Big on Batteries

Lacking other incentives, rooftop solar customers need to bank their joules Adapted from an interview by Judith Lewis Mernit | Mar 4 2021 Seth Gunning, sales director at Creative Solar USA | Illustration by Joe Morse When you re organizing for change, an important principle is that you should always be trying to organize yourself out of a position. During my time as a Beyond Coal organizer with the Sierra Club in Georgia, we got my utility company, Cobb Electric Membership Corporation, to cancel plans to build two new coal-fired power plants. We worked to elect new leadership to the cooperative and turn the utility into a solar energy leader. After that, I realized it was time to move on.

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