air and take them off the air to show them, i m going to get the same numbers with or without you. so yeah, i will be glad to negotiate your contract after you see how this works out. just a minute here, because i was at dinner one night with joe mcginniss the great writer who went to my college and he wrote a great book and doing his book on teddy, out in beverly hills, you know the place and says i m going out for drinks afterwards with a guy. i think you re going to like him. he said roger ailes. i said he s the enemy, why would i want to like him. he said come along. we went over and had a couple beers at the four seasons at the bar at the four season and i got to know roger ailes and started talking about a fast paced tv show we wanted to do together and kept it up for two or three years. never did exactly that show but when he got this job running cnbc and america s talking i called him up and said how about that show and we did it. that s how i got started. a personal connecti
to the reality. the huge number of u.s. combat deaths in a war that was not going to end the way president johnson said it was going to end. when richard nixon ran for president the second time in 1968, mcginnis ripped the scab off that campaign almost as brutally. he showed how nixon and his people used television to repackage their candidate, to confect a new nixon for public consumption. he showed the take, the retakes, the whole inside of how nixon created the notion that he was out there meeting the people, debating the issues in what was really an extremely produced campaign performance. nixon was avoiding the kind of real debate that killed him in the 60 campaign against john f. kennedy, by pretending to be performing before a real live audience that was there to judge him. it worked. only when we read mcginnis superb selling of the president did he see how it worked. i remember getting a copy of that book when i was in swaziland teaching business in the peace corps. the boo
yeah, everybody loves bradley. good for him. good looking guy. being like that in hollywood, that s easy. tall, handsome. be short, fat and smell like doritos and try to make it to hollywood. smell like doritos? anyway, the one time in there, i have to stay i m a skeptic they didn t rehearse this one line. do you think the president is quick enough to pick up on a comparison of a third term for president and a fairly unsuccessful hangover 3 ? that was neat and on point. if he is that smart, that was really spontaneous. was that written ahead or not? i think he put into his head at least bullet points on zach. let s be honest, hangover 2 was a horrible movie. if you re in the zeitgeist at all, a hangover 3 would be pretty awful. anyway, here s more from that interview. let s watch more.
act, obamacare. a gop victory will say a lot about the national political environment and the moods of moderate voters, inclined to send a message to the white house. mark halperin is a senior msnbc political analyst. eugene robinson is a pulitzer prize winning writer with the washington post. mark, it s great to have you on because you re an expert at the fine-tuning of what the meaning would be. let s try this. suppose sink survive, she beats this guy. she has great name idea, almost beating the governor down there. what do you make if it goes for her, what does it say? i think democrats get two big benefits. one is psychic, one is practical. the psychic one is that it will show a candidate withstand a withering assault on the affordable care act with the practical message of let s keep it, but let s fix it. and that s the message you re going hear from a lot of democrats with fuller voice if she wins. the practical benefit is also going to be the outside groups. if sink wins, a
it s a kind of a weird reversal in the sense that historically, we ve looked at republicans as being stronger in early vote. in this case, democrats think they ll do better in the early vote. and sink needs to do well there. a lot of ballots have been cast that way. we re not sure what percentage they ll end up being. but look, republicans are going to do a bunch of advertising. and one of the heartening things for republicans, even if they lose, but especially if they win is the messaging has been pretty well coordinated. you have all these outside groups, and often it s a tower of babel. it s different messages. it s messages executed in a different away sometimes goes across currents. they have done a good job of focusing on the affordable care act that again, if she loses, i think they ll be heartened by it and take some practical leonardo lessons from. let me go to the question of psychology. gene, i always thought the american voter tends to be a negative voter, get rid of this