Consumer Purchases Reveal Desire for Stress Relief and Self-Care While at Home, Reports NPD
Share Article
2020 has brought new meaning to the term stressful. Hunkered down in their homes and feeling the anxiety and stress of the ongoing pandemic, U.S. consumers have been purchasing at-home remedies to relieve their stress. Sales of self-help books, candles, and massaging appliances have all grown by double-digits this year, reports The NPD Group. PORT WASHINGTON, N.Y. (PRWEB) December 23, 2020 2020 has brought new meaning to the term stressful. Hunkered down in their homes and feeling the anxiety and stress of the ongoing pandemic, U.S. consumers have been purchasing at-home remedies to relieve their stress. Sales of self-help books, candles, and massaging appliances have all grown by double-digits this year, reports The NPD Group.
The coronavirus pandemic has altered nearly every aspect of consumers lives canceling in-person events, halting travel and moving everyday activities, like work and school, into the home. This, in turn, affected not only how shoppers spent their money, but what they spent it on.
Products in the home and office categories flew off the shelves early on in the pandemic as consumers adjusted to their new normals of working remotely and spent almost all of their time at home. Most other nonessential retail categories, however, didn t fare as well. Apparel retailers have faced steep losses in recent months as the need to purchase new clothes for work and going out dwindled.