extolling bush administration policies making tens of millions of people. bob has that story. president bush s choice to be the next agriculture secretary. reporter: all of these reports were written and distributed by the administration answer its p. rrnlg r. firms, not journalists. thought it would be more powerful to use this own network. after fired by the white house, got a new job pbn, bank rolled by a beer magnet joseph coors, get them hooked on news clips the station could use without credit and the gradually, subtly, slowly, inject their philosophy in the news. its motto ail and balance. joining me now is rick pearlstein, historian and author