the girls are fully dressed. it s not provocative to see nudity. in fact it can actually limit our audience. reporter: maybe playboy is about the articles then? it s always been about the articles. reporter: and the magazine isn t going anywhere. playboy calls it an ambassador for the brand. one that feeds its real cash cow, licensing. the narrative starts in the magazine. reporter: the magazine did more than $1 billion in retail sales last year everything from perfume to clothing. the recognizable bunny powers the brand. i would say the rabbit head logo is worth a billion dollars. reporter: playboy works in 180 countries, 24 international editions of the magazine. but the thing that built its business won t be what saves it. full nudity does not need to
pasties but only on the front of the magazines. now hugh hefner is having his playmates put on their clothes and convince readers to read playboy for the articles. good afternoon, everyone. welcome to the lead. i m jake tapper. breaking news just in a military lab makes a massive mistake that could have very easily turned into a lethal blunder. an army facility shipped a live sample of anthrax, the fatal substance that killed five people in a terrorist attack in 2001. let s get right to cnn s barbara starr at the pentagon. this is one of the deadliest pathogens in existence and it was just sent out for delivery like anything else? how did this happen? reporter: that is the question, jake, at this hour. that the centers for disease control and the pentagon are trying to answer. here s what happened apparently last friday. some anthrax was shipd.
has amassed $11 million in unreported income. accusations of corruption have long shadowed fifa including controversial decisions to hold future world cups in russia and qatar instead of the united states. it was a shock. but then everyone thought about the oil and the money and the fact that you could open up another part of the world and everyone kind of shook their heads and said well, of course. reporter: fifa s provocative president avoided charges and is up for reelection to the post on friday. but u.s. officials made clear this is just the beginning. the work will continue until all of the corruption is uncovered and a message is sent around the world that this conduct will not be tolerated. and fifa president blatter said in a statement today that such misconduct has no place in football and we ll assure those in charge f of it will be put out of the game. back in december fifa announced its findings in its own investigation and said it found
light how bad it was. reporter: joanne s sister-in-law, trish, said it s the worst flooding the resort has ever seen in its 68 years of existence. it was unbelievable. reporter: as waters begin to recede in parts of oklahoma and texas, hundreds of families are facing similar clean-up this week from massive destruction caused by severe weather. but the structural damage pales in comparison to the lives lost and still missing, like this mother and her two children who were inside their vacation home also along the river, as it was uprooted and pushed downstream. laura mccomb called her sister as the house drifted away. a little after 1:00 in the morning, she called me and said i just want you to know the ceiling has caved in and the house is floating down the water. and tell mom and dad that i love them i love you and pray.
of fraud. and today we are issuing fifa a red card. reporter: events like the world cup help fifa bring in more than $2 billion a year. the international event draws top players, top tourism and top publicity for the host cities and sponsors. now the justice department says fifa officials have used that allure to earn a cool $150 million in bribes for more than two decades. in exchange it allegedly provided lucrative media and marketing rights to the world cup and other tournaments. fifa worldwide has extraordinary power. this is uber power. we could make the case this is the biggest sports bust in history today. this is historic. this is monumental. reporter: who s among fifa s least trustworthy team of executives. jeffrey webb is directly accused of using his position to solicit kickbacks. according to the irs, top committee member charles blazer