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Mastercard invests in Kasha a female focused e-commerce platform
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Mastercard has expanded its relationship with Kasha through an investment in the e-commerce platform. The companies will continue their shared efforts to ensure women across emerging markets have access to health and personal care products.
Kasha’s platform allows women across rural and urban locations to make confidential personal care orders online and offline. By utilizing the product catalogue available online or by placing orders using basic mobile handsets, women can order and pay for hygiene products. These products are then discretely delivered to them by local micro-entrepreneurs. This chain of supply helps to grow the micro economy.
Mastercard’s investment is the next step on a journey the organizations have been on since Kasha joined Mastercard StartPath in 2019. Since joining the award-winning start-up engagement program, Mastercard has worked with Kasha to integrate digital payment acceptance across its e-commerce platform, and most recently the partners joined forces to deliver virus, hygiene, and protection products to families across Kenya in efforts to help prevent the spread of COVID-19.
“Kasha’s goal is to ensure women in emerging markets get the products, information, and services they need for their health, self-care, and well-being,” said Joanna Bichsel, Kasha’s Founder and CEO “I am thrilled that we are continuing our collaboration with Mastercard and that we not only have a committed investor with shared values, but also an innovative partner as we continue to take Kasha’s development and growth to the next level.”
By utilizing the full product catalogue available online, or by placing orders using basic mobile handsets, women can search, order and pay for hygiene products that are discretely delivered to them by local micro-entrepreneurs, thus also helping local store owners grow their business.
Mastercard’s investment is the next step on a journey the organizations have been on since Kasha joined Mastercard StartPath in 2019. Since joining the award-winning start-up engagement program, Mastercard has worked with Kasha to integrate digital payment acceptance across its eCommerce platform, and most recently the partners joined forces to deliver virus, hygiene and protection products to families across Kenya in efforts to help prevent the spread of COVID-19.
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