The Daily Heller: Is Color an Illusion?
There are dozens of books analyzing and explaining color science (a few new ones were published this year) for designers and artists. There are many tools to measure, define and identify color, too including color wheels and color swatches. Color phenomena and color appreciation express who we are and what message is communicated to whom. What could be more iconic and commercially profitable than Pantone, for instance? The introduction of a new color is like discovering a new planet (or at least giving it a name).
In my college years, however, I had a strange aversion to color primers, most notably