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BERA Launches Free Online Portal for Ranking Brand Purpose Against Over 4,000 Leading Global Brands
January 12, 2021 GMT
NEW YORK, Jan. 12, 2021 /PRNewswire/ BERA, the predictive brand tech platform that helps marketers and brand leaders measure, maximize and manage their brands, announced today the launch of its Purpose Portal, an interactive online portal enabling users to access the ‘Purpose Scores’ of 4,000-plus leading brands across 200 categories.
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“We are delighted to unveil a freemium platform that allows anyone to see how their brand’s Purpose scores with consumers relative to an entire universe of brand culture,” said Joah Santos, CMO at BERA. “We have illuminated a costly blind spot for marketers, and can prove unequivocally that Purpose is a material differentiator with a tangible, measurable impact on brand equity, sales, profitability, and value. T