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Jo Doye, pictured with the Alluvia Financial team. Source: Supplied.
Jo Doye, director at Alluvia Financial, understands better than most the stress that end of financial year (EOFY) can bring for the self-employed. When she transitioned from a corporate career to a smaller bookkeeping firm, her duties were far from streamlined: she would drive to each client’s workplace, hop onto their computer and do as much tax work as possible in the allotted time only to do it all over again a week or two later.
When Doye started using Xero she began to see the true value of having an accounting solution that allowed her to do all of her clients’ financial and tax tasks without having to physically be on their computer particularly for her self-employed clients who were already short on time.