Ajmal Perfumes
Popular Fashion Brands AND and Global Desi Launch Their First-Ever Fragrance Series in Collaboration with Ajmal Perfumes
Wednesday, April 14, 2021 11:42AM IST (6:12AM GMT)
Mumbai, Maharashtra, India: House of Anita Dongre launches its signature fragrances that define the spirit of the AND and Global Desi women. An endeavour undertaken with the expertise of Ajmal Perfumes, a homegrown perfumery brand with a rich heritage acquired through 70 years of experience.
The brands and Ajmal group have co-created the fragrance lines through extensive feedback from over 600 loyal customers of the brands. The two brands sent out 8 sample fragrances to their outlets located across India for customers to experience. The perfume bouquet that came to be the brands’ signature scents were the ones that customers consistently picked as the best out of the carefully-curated samples. The scents outline the ethos o