Mumbai: IPL is returning with a bang and will be more digitalized this time. TV or OTT? It is a persistent question. Over the recent years, marketers have regularly discussed this recurrent question. Market insights show that, for this IPL season, OTT ad rates have climbed by 30 per cent while TV ad rates have increased only by 10 per cent, despite the fact that it is unclear
Viacom18, the digital rights holder of the TATA Indian Premier League, today opened the JioCinema CricStream Showcase giving a glimpse of what consumers and advertisers will experience for the upcoming season.
Best Media Info: Viacom18 opened the JioCinema CricStream Showcase giving a glimpse of what consumers and advertisers will experience for the upcoming season| OTT News