Food MNCs sharpen health focus as COVID-era consumers turn smarter By ZHENG YIRAN | China Daily | Updated: 2020-12-23 09:44 Share CLOSE Visitors check out Fonterra products during the third China International Import Expo in Shanghai in November. [Photo provided to China Daily]
Multinational corporations are intensifying efforts to serve China with more healthy and nutritious foods as consumers increasingly desire to stay pretty and healthy , said industry experts.
Consumers aged between 20 and 45 pursue high-quality products, including health foods, and they form the backbone of China s consumption upgrade. This group is willing to pay a premium for branded, top-quality, user-centric products, they said.