Bank Consortium Trust Company (BCT) has partnered with advertising agency Secret Tour Hong Kong and media agency IDM to launch a branding campaign in Hong Kong, aiming to redefine the societal perception of retirement.
Verizon Media unveils winners of Asia Big Idea Chair Awards Details 24 February 2021
In a year fraught with uncertainties and challenges, some brands have managed to overcome the difficulties and rolled out impressive campaigns to engage customers and drive business growth. Celebrating the remarkable advertising campaigns and ideas on Verizon Media in Asia throughout 2020, Verizon Media s announced the winners of the Asia Big Idea Chair Awards at Grand Hyatt Hong Kong on 23 February with CSL Mobile leading the pack, taking home seven awards.
Originating from Yahoo! Inc., the Asia Big Idea Chair Awards is a leading event which has travelled around the world and was launched in Hong Kong in 2009. It continues to honour marketers’ and advertisers’ brilliant digital campaigns that never cease to charm audiences with ingenuity and cutting-edge technology. Among the 21 award categories, 15 were for Hong Kong and six were for Asia.