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The unofficial Chrisman LLC sarcastic slogan is, “We do this not because it is easy, but because we thought it would be easy.” Hopefully, there are no lenders out there with that slogan, as residential lending, done the right way, is not easy. Sometimes residential lending seems discombobulated. Sometimes things settle down and become more orderly: recombobulated! (Workflow and improved lender efficiency are the topics of today’s Mortgage Collaborative Rundown featuring Donielle Geiser with Thrive Mortgage.) Not only is our biz not easy but it is also unpredictable. 2024 is shaping up to be another tough year for mortgage originations due to the market environment, and every basis point will matter. Capacity still needs to be right sized across the industry, and the market and your competitors will force that to happen. Would you rather have profitability or market share? If you’re losing money what difference does market share make? If you don’t have

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