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How to market seafood so supermarket consumers will choose it

Cost and freshness concerns are limiting interest and sales

United statesJim wisnerFood industry associationWisner marketingFood industry

Specialty Foods Considerably More Profitable Than Mainstream

Specialty Foods Considerably More Profitable Than Mainstream
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Jim wisnerWisner marketingReal valueSpecialty foods

Plant-based meats lose their luster

Shopper concerns about health and cost are slowing demand but growth opportunities

United statesShannon weisAlan lewisAnne marie roerinkJim wisnerKroger coWisner marketingSan antonio basedNatural grocers

Interest is high for grocery plant-based alternat

NielsenIQ reports there were 691,000 consumer searches on retailer websites

United statesHolly adrienJim wisnerCatherine cowanSherry freyJulie emmettSan plant based foods associationPlant based foods instituteInformation resources incWisner marketingKroger coSan francisco based plant foods associationPlant based foodsInformation resourcesSimple truth

Seafood signage is critical now Here s why

Signage is key for boosting sales, but when is it too much?

New yorkUnited statesNew jerseyNorth carolinaJim wisnerMonterey bay aquarium seafood watch programWisner marketingChicago based marianoMonterey bay aquariumSeafood watch programWegmans food markets

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