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May 5, 2021 1:16 pm Studio Sutherl& has designed the identity for environmental campaign group The Commitment based around the idea of marking letters with an ‘x’. The Commitment works to put the climate and environment at the top of the political agenda through campaigning and research. The UK-based non-partisan organisation encourages people to vote for politicians who prioritise the environment and make written commitments to the natural world on its website. Studio Sutherl& founder Jim Sutherland says that the studio “wanted to avoid anything that was too overtly ‘green’ or natural” when it came to the organisation’s identity. Instead, the studio looked to the idea of making a cross as a “vote, a signature and mark of love for the planet”, he says. This custom dates back to the Middle Ages, according to Sutherland, when a cross at the bottom of letters and documents would signify “sincerity, faith, and honesty”.

West midlandsUnited kingdom generalUnited kingdomHenry wongGilbert whiteJim sutherlandStudio sutherlUnited kingdom basedMiddle agesமேற்கு மிட்லாண்ட்ஸ்ஒன்றுபட்டது கிஂக்டம் ஜநரல்ஒன்றுபட்டது கிஂக்டம்ஹென்றி வோங்கில்பர்ட் வெள்ளைஜிம் சதர்லேண்ட்ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானது