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Dollar Bank unveils new logo and rebranding as it looks to its next generation of customers Cameron Fields, cleveland.com, cleveland.com
CLEVELAND, Ohio Dollar Bank, a company headquartered in Pittsburgh, unveiled its new logo Thursday as part of a rebranding effort that will look more closely at the company’s next generation of customers.
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The financial institution is 165 years old, and it wants its new branding to reflect its evolution, as new and younger customers look to the company for their financial well-being, savings advice and mortgage guidance, according to a news release.
“We’re redefining next-generation banking and how we collaborate with customers on their path to financial well-being,” said President and CEO, Jim McQuade, in the release. “This rebranding effort was the result of an extensive look at our valued, established customers as well as our newer, younger customers. We redesigned our brand with a more modern loo
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An Arnold Clark Motorstore (Image: Arnold Clark)
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