Of power lunch. Im tyler mathisen. And welcome back, tyler. Im melissa lee. Shares of apple moving lower right now as a big apple event gets underway. Its been a pretty lackluster year for the stock. As you know apple far underperforming the broader markets up by just about 2 in 2016. And apple shares are up just 8 since the company last introduced a new phone back in september of 2014. And im Brian Sullivan along with jon fortt, who will be here with us for the next two hours. We deliver all the breaking news, dig into everything apple and talk about where to put your money in tech right now. Weve also got a very special guest joining us in a bit, legendary z. Z. Top front man Billy Gibbons here. Very cool. But we begin, Kayla Tausche, she is live at the apple event in san fran where tim cook is expected to stage. Kayla, i think amazon may have jumped the gun a little bit here. Reporter oh, they did. And gizmoto was very quick to pick up on that fact. Amazon having a landing page for