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What is happening with good ol’ word-of-mouth? This question is vitally important for the growth of nearly any business. Word-of-mouth tends to drive your reputation and consumers’ choices far more than do other communication channels. But because mouths have often been behind masks during the past 12 months, it makes sense to examine whether the nature of WOM itself has been altered. This is an Opinion We d also like to hear yours. Leave a comment below, tweet to us at @ArkBusiness or A couple of years ago, when I began updating research for my book, I found multiple credible sources revealing that more than 90% of word-of-mouth happens offline. The research generally defined “offline” to include face-to-face conversations as well as phone, email, texts and video chat (in other words, communication channels other than social media posts). And within that large category, face-to-face dominated.

Jim karrhLittle rockEngagement labsManage your messageCustomer connectionsஜிம் கர்கொஞ்சம் பாறைநிச்சயதார்த்தம் ஆய்வகங்கள்நிர்வகிக்கவும் உங்கள் செய்திவாடிக்கையாளர் இணைப்புகள்