On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
one more if we have time for it. i m concerned if trump feels more heat from the russian probe he ll act irrationally and dangerously toward north korea. jim hilt, i heard that from radio callers this week who wonder and worry that this is a response to what s taking place domestically. i would hate to think, and i don t believe that the president would gin up the korean situation so as to divert attention from russia, but i know that that s a concern on many people s minds. up ahead, since leaving office, barack obama has mostly been quiet, and now that s about to change. but will this help the democrats or just hand president trump his favorite target? i ll ask dnc chair tom perez. plus, i m not alone in my declaration of independence on my voter registration form, but i wish there were more independent candidates to vote for. well, there s a move afoot that s trying to make that a reality.