Jim Beam launches canned Highballs 5th May, 2021 by Nicola Carruthers
Bourbon brand Jim Beam has expanded its ready-to-drink offering with two new canned Highballs.
Jim Beam is seeking to attract beer drinkers with its new canned Highballs
The latest additions to the Jim Beam range are Jim Beam Highball and Jim Beam Ginger Highball. The canned offerings have an ABV of 5%.
The expressions seek to offer drinkers a ‘refreshing, convenient alternative to beer’ and are inspired by the ‘sessionable’ Highball cocktails.
“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, managing director for the James B Beam Distilling Co at Beam Suntory.