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Despite financial uncertainty, consumers are not willing to reduce the amount they spend on health and well-being, according to the latest in a series of consumer surveys that Accenture (NYSE: ACN) has been conducting to test the pulse of consumer outlook and sentiment since the start of the pandemic.The survey of more than 11,000 consumers in 16 countries found that even in the face of widespread uncertainty and personal financial strains, consumers are considering health and fitness to be an “essential,” alongside groceries and household cleaning products. Even though two-thirds (66%) of survey respondents said they feel squeezed financially, 80% also said they intend to maintain or increase their spend on areas related to health and fitness such as exercise classes or vitamins and supplements in the next year.

Republic ofUnited arab emiratesJill standishOliver wrightEmily weissAccenture consumer pulseConsumer goods servicesConsumer goodsHuman paradoxFrom customer centricityLife centricityConsumer pulse surveyAccenture songAdvanced technologyIntelligent operations