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Posted4/23/2021 6:00 AM
For more than 10 years, glancing at The Limited women s clothing store window display in the now empty Charlestowne Mall in St. Charles provided me with ideas for holiday and birthday gifts for my wife.
Granted, the store had a captive audience because I was ringing the bell for Salvation Army during the holiday season, and the kettle was located right outside The Limited.
It might have been the only way to truly lure a man into gazing at clothing, but it illustrated the effectiveness of a good window display.
A month before the pandemic hit in 2020, I was working on a piece for this column about how area retailers still use their storefront window displays as a key element to their business.