AJF appoints 8 starters in account management, strategy, and production
July 2, 2021 9:09
AJF has announced eight new starters joining the agency across its account management, strategy, and production teams.
The announcement:
AJF has appointed eight new starters across account management, strategy and production following a raft of new business wins, including Catch, Specsavers and Bapcor.
The Bapcor win includes projects across Midas, Autobarn, Autopro and Chicane. While earlier, AJF was appointed creative services agency for online retailer, Catch and trusted healthcare brand, Specsavers.
“We are committed to attracting the best talent in the industry to better meet the challenges facing our clients,” said AJF Founding Partner and Executive Creative Director, Adam Francis.
Specsavers appoints AJF to its creative with first work released
April 29, 2021 11:05
Specsavers has appointed AJF as its creative services agency for Australia and New Zealand following a competitive pitch process last year.
The agency takes over from Cummins & Partners, which was appointed to the creative account in 2014. Commenting to Mumbrella, a Cummins & Partners spokesperson said that the agency parted ways with the brand a year ago as Specsavers began bringing its creative services in-house.
“Over the last couple of years Specsavers had increasingly taken work in-house, which is their prerogative. When their procurement team decided to review the services agreement and wanted us to pitch, we politely declined. We enjoyed our five years with Specsavers and we’re proud of the work we did for them, including many locally produced campaigns. We didn’t just roll out global work. Some of the most notable work being Priceless Eyes and the Error Ridden Ad. We parted w
April 29 2021, 9:42 am | BY Ricki Green | 4 Comments
Specsavers has appointed AJF as its creative services agency in Australia and New Zealand, following a competitive pitch process late last year.
Building on Specsavers’ strong foundation as a well-known and trusted healthcare brand in Australia and New Zealand, the appointment will see AJF supporting Specsavers with creative leadership and brand strategy.
Specsavers established its first store in Australia in 2008 and today is the market leader in both Australia and New Zealand with 402 physical stores spread across the two countries, complemented by an ecommerce offering.
AJF and Specsavers are looking forward to a strong, collaborative relationship with a shared ambition for moving the brand forward over the coming years.
February 16 2021, 9:32 am | BY Ricki Green | 2 Comments
In celebration of the real fruit in Yoplait’s yoghurt, AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to their Yoplait packs.
The campaign highlights the real fruit used in Yoplait’s range with each character cleverly crafted out of a different fruit in the Yoplait range.
The fruity creatures, including a strawberry fox and mango echidna, have an irresistible attraction to their Yoplait packs – it must be the really, real fruit in every pack.
Says Jacqui Vanderzeil, head of marketing – yoghurt and culinary, Bega Dairy and Drinks: “We’re very excited to launch a new creative approach for our much loved, family favourite yoghurt brand – Yoplait.
Yoplait lunches fruity characters for new campaign via AJF
February 16, 2021 9:56
AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to Yoplait packs of their kind.
The campaign highlights the fruit used in Bega Dairy and Drinks’ Yoplait range with each character crafted out of a different fruit in the Yoplait range including a strawberry fox and a mango echidna.
Bega Dairy and Drinks head of marketing – yoghurt and culinary, Jacqui Vanderzeil said, it was exciting to launch a new “creative” approach for a family favourite yoghurt brand – Yoplait. Yoplait has been available in Australian since 1982.