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How to build a portfolio that reflects your values in five steps Ruth Saldanha 20 April, 2021 | 4:28AM When it comes to retirement accounts, most companies offer too many funds, writes my colleague John Rekenthaler. 15-20 options can intimidate some from starting a plan – and entice others to pick the most trendy, and volatile, performers. For helping people invest their pensions better, Richard Thaler won a Nobel Prize. He wrote there were too many options even before fund selection. Employees were asked to choose whether to enroll in a plan or not. They were then asked at which rate they wished to contribute. Simple questions, to be sure, but questions that prevented about 20% of workers from getting into a plan in the first place. So, why ask them? Why erect the barriers? Drop new employees into a retirement plan, in specified funds at a specified rate, and be done with the decisions. If those investors wish to make changes,

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