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As a young person interested in art and technology, JiaJia Fei, digital strategist to the art world, realized that few others were taking advantage of the intersection of both.
“There were so many lost opportunities not making art accessible in general and not making art accessible online,” she said. “I grew up on the internet. I saw the power of making content as well as images available and comprehensible online. No one was doing that.”
In 2020, Fei launched her own digital consultancy, which helps museums, galleries, and artists better understand the potential of operating within digital spaces and reach broader audiences online. “I ve always been an advocate and believer that contemporary art is digital art,” she said. “Art should reflect the tools of our time. Now, we have screens all around us. It makes sense that artists now should use those.”