Let’s embrace ‘scrappy’ in our marketing Details 05 March 2021
As businesses all over the world faced the pressure to pivot their marketing strategies and rely on digital, the need for speed in execution accelerated.
Interestingly, however, marketers at
MARKETING-INTERACTIVE’s “Redefining digital experience” round table, hosted in partnership with Acquia, said that today, they find consumers are a lot more accepting of “imperfect executions” and more understanding of the “scrappy” manner in which brands execute their strategies.
Vanessa Yeo Barger, vice-president of brand at omni-channel fashion brand Love, Bonito, said when the brand had to close its physical stores, the team decided to bring its styling services online through style ambassadors on the Zoom platform. Through this, the brand was able to connect to its community and customers on a different medium while providing the style advice they love.