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This week, we released our latest
Jewelry Districtpodcast featuring
JCK editor-in-chief Victoria Gomelsky and myself talking with Pandora’s CEO, Alexander Lacik. It was a very long, comprehensive conversation, and not all of his comments made the final product.
But some of the points he made were so insightful, and relevant even to those who don’t carry or do business with Pandora, that I wanted to share them.
So, here are a few bonus cuts, but of course I recommend that you listen to the rest.
JCK: What did consumers tell you about issues at Pandora?
Alexander Lacik: People felt the brand had lost its clarity. They said, “I don’t really know what Pandora stands for anymore.” You go back 10 years, Pandora was only about charms and bracelets. Fast-forward five, six years and all of a sudden we were trying to be a full-assortment jeweler.