The ‘He Gets Us’ campaign is drawing controversy after purchasing two Super Bowl spots for commercials that they claim were meant to help everyone “rediscover the love story of Jesus.” One of the ads portrayed people of different backgrounds washing the feet of others. In one scene, a police off.
The Grand Haven marketing agency behind the He Gets Us campaign bought a total of 90 seconds of airtime during the Super Bowl, a small part of a billion-dollar campaign.