PubMatic Partners with Proximic by Comscore, Giving Media Buyers Scalable, ID-less Targeting Solutions adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
PubMatic has integrated Proximic, a contextually driven targeting solution, created by Comscore, to help media buyers move away from ID-based user targeting.
PubMatic, an independent technology company for digital advertising supply chain, and Proximic by Comscore, a leading provider of addressable programmatic targe
/PRNewswire/ Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that in.
/PRNewswire/ Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that in.