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Published Tuesday, March 9, 2021 8:50PM EST TORONTO - Poor messaging and confusion over who is leading Ontario s response to the pandemic are undermining public trust in the province s COVID-19 immunization plan, crisis communications experts say. The province is facing growing criticism over its failure to provide clear and timely updates on its ever-changing vaccine rollout plan - with leaders often making contradictory statements that leave the public confused. Experts say the harm being done by disjointed communications could have a long-term impact on the province s goal of vaccinating millions of people over the next few months. Josh Greenberg, a Carleton University professor who studies crisis communications, said the province did well during the early stages of the pandemic when Premier Doug Ford s messaging was simple. That, he said, is no longer the case.

Christine elliottDoug fordRick hillierJessica mudryDuncan koerberJosh greenbergAndrea horwathRyerson universityBrock universityCarleton universityPremier doug fordMinister christine elliottCanadian pressBreaking newsLive videoCovid 19 canada