So Good: Initiative lands $20m Sanitarium media account mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Following a competitive pitch, media agency Initiative has announced it has been appointed as Sanitarium Health Food Company’s media agency of record, working across the Sanitarium portfolio including iconic brands Weet-Bix, So Good and UP&GO.
Milk+Honey United asks Aussies and Kiwis how good they feel about all the possible uses for Sanitarium's plant-based milk brand, So Good. The campaign cleverly taps into the rhetorical expression ‘How Good?’ answering it with ‘So Good’.
As more and more people turn to plant-based milks, they’re loo
Milk+Honey United launches new masterbrand campaign for Sanitarium s So Good mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.