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Virtuoso Travel Week: What s in store for sustainability?

Javier Arredondo named Vice President, Sustainability at Virtuoso

Javier Arredondo has been named Vice President, Sustainability for the purpose of advancing Virtuoso s mission to make sustainability a greater factor in consumer choice when planning travel, so that those doing great things in sustainability are also rewarded with commercial success. Serving Virtuoso s sustainability community, including Virtuoso members and partners and its Sustainability Council, Arredondo will be collaborating with Virtuoso s senior leadership, including Virtuoso Vice-Chair and Sustainability Strategist Jessica Hall Upchurch, and internal teams to develop and implement programmes and services specifically addressing sustainability.

Affluent travellers willing to pay more for sustainable experiences

Affluent travellers willing to pay more for sustainable experiences
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Affluent Travellers Willing to Pay More for Sustainable Experiences

Results from a recent survey conducted by global travel network Virtuoso highlight how some of the world’s most discerning travellers view sustainable tourism. The results found that while travel rebounds in new and innovative ways, travellers remain ever conscious of their place and impact in the world, with more than 80% of respondents indicating that the pandemic has made them want to travel more responsibly in the future. This figure echoes identical findings from a survey conducted last year, proving that travelling sustainably continues to be a top priority for luxury travellers.

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